Digital Shelf Institute: The 4 Amazon KPIs Sellers Should Focus On
Andrew discussed Amazon business strategy with Rob Gonzalez and Peter Crosby from Salsify for the Digital Shelf Institute. They focused on a framework for cutting through the noise of Amazon data by optimizing for just 4 KPIs.
From Carrie Dagenhard:
As a decision-maker with access to robust data sets, it can be challenging to decide which KPIs are most important.
"There are four main levers that we generally recommend that customers pay attention to," Hamada says, drawing on his Amazon background and experience working with his own customers.
The four main levers are pricing, catalog, in stock, and traffic.