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My name is Andrew Okino Hamada.
I’m co-founder and CEO of Reason Automation, an Amazon data startup in Seattle, Washington.
I solve data usability problems.
My strange toolkit includes UX design, software development, retail marketing, curiosity, product management, an unfinished creative writing degree, and decades of American media consumption.
Born & raised in Makakilo, HI
Living in Seattle, WA
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Reason Automation
Helping brands bring their data out of Amazon systems into their own. I co-founded the company and lead it as CEO.
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Imolta Handmade Shoes
I make bespoke shoes: cut, stitched, lasted, and soled by hand using traditional Italian methods.
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University of Washington
UW pairs student consultants with advisors like me, to help minority-owned WA small businesses.
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TheWMarketplace
I advise TheWMarketplace, an ecommerce startup helping women entrepreneurs build wealth.
Pattern-making. Photo by Nathan Matsushima.
FAQs
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We treat shoes like fashion accessories even though they are medical devices—so they’re one of the most interesting usability challenges. It’s part creative (pattern-making), meditative (stitching), and hard work (soling).
But also, I want to be useful if the zombies come and modern society collapses. Kinda kidding?
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No—which is a shame, I love their onions.
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No, but I get that a lot.
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Nope—that’s Tim Kim.
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Funny story—I used to get junk mail in Arabic from satellite TV companies. I had no idea why until ~2009 when I made some friends from Egypt, and they explained that Hamada is a nickname for Mohammed. That’s much cooler than the actual meaning, mountain farmer.
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I was born and raised on Oahu, the island Waikiki is on. I grew up on the side with the Disney resort, but long before the resort existed.